The Importance of building a Greener Future and the Role of POP! in It
Sustainability, renewables, energy efficiency, these are the words that define the overarching messaging of environmental activism, born from the increasing awareness of how our everyday actions affect our planet. As the global sentiment towards climate change and the environment has shifted over the past decades, the social responsibility of looking after our planet can be divided into individual responsibility, as well as corporate social responsibility.
While an individual may choose to recycle, eat more sustainably, and reduce their vehicle usage, environmental action is a more pressing concern for the biggest polluters across various global industries. The fuel and agricultural industries are two of the biggest contributors to the world’s total greenhouse gas emissions, and as population levels rise the amount of CO2 that is released into the atmosphere also rises.
Some of the biggest corporations in the world have pledged to achieve net-zero emissions, and stay in line with the global emissions reductions necessary to limit the global temperature rise. In fact, a third of the UK’s biggest companies have recently signed up to the United Nation’s Race to Zero campaign which would eliminate their contribution to carbon emissions by 2050.
Regarding the crypto world, the need for environmental action has also been highlighted increasingly over the past several years, with Bitcoin in particular being criticized for the high-energy consumption required for its mining. The public opinion of global climate change has led to a number of studies being published that do not shed a positive light on the environmental impact of cryptocurrencies.
Aside from the social and ethical aspect of moving towards environmental solutions, “energy efficiency” is also becoming a requirement from a business perspective. Tesla, for example, has taken a step back from supporting Bitcoin, citing environmental concerns with its impact, and perhaps awaiting a time when Bitcoin (or other cryptocurrencies) can provide greener solutions.
Needless to say, several crypto projects are becoming aware of the public concern about climate change, and given their social responsibilities, they are actively finding ways to navigate towards a greener future. Just this year, a crypto mining council was set up by a number of blockchain companies, to discuss issues relating to Bitcoin mining. Tesla CEO Elon Musk joined the group during a meeting and called the plan “potentially promising”.
While other industries have significantly more of an impact on the environment, the role of the crypto industry in contributing to global CO2 emissions should not be ignored. Market participants should realize that environmentally friendly solutions are playing an increasingly larger factor for mass adoption.
Therefore, at POP! We recognize this pressing need for the crypto market to step up and steer towards becoming a more socially and environmentally responsive industry. We believe that each crypto project, no matter how big or small, should send a strong message of credibility and responsibility towards their communities and work on becoming a positive, transformative force in the global crypto space. As such, at POP! we have chosen to work closely with a pioneer in this space in order to guide us on the right path and ensure we’re doing our part for the greater good! And given our commitment to our community, we will open the path for our beloved community members to benefit and partake in such a regenerative path!
Stay tuned to find out more about this exciting step, and what partnership will come from it! There is a great deal more behind this than it seems, so keep your eyes peeled for further announcements!
And as always, stay POPin’!
About POP!
POP! is a platform that allows 2 projects to objectively display mutual trust and commitment to each other, by locking their respective tokens together and creating a trustless Mutual Liquidity Pool (MLP). In addition, it grants POP! users the opportunity to provide single-sided liquidity, in the form of their favourite token, by matching them with another POP! user and adding their joint liquidity into the MLP.
Powered by Faculty Group, POP! aims to set a new golden standard with regards to partnerships, and how they are perceived in the digital asset ecosystem.
