Dear POP! Town,
A strong community leads to a successful project, right? This is a straightforward statement that few can deny. However, the success of a crypto community does not have a precise science or programmable code behind it, which makes it difficult to get right. Nevertheless, there are certain steps both the team and the investors/community members can take in order to achieve a highly engaging and exciting community.
In this article, we will discuss how investors can take an active role in building a healthy and vibrant community, and how we intend to facilitate that!
As any successful project knows, community support is key. An active community drives the momentum of a project and participates in certain elements of a project’s decision-making. Take Bitcoin as an example. The investment attraction of the dominant cryptocurrency lies in its strong network of supporters and investors, which have helped shape the trajectory of the project. Bitcoin’s community is wide-ranging, demanding, but formidable in its strength and loyalty. Nevertheless, Bitcoin has had the opportunity to grow its powerful community over a period of more than a decade.
On the other hand, when analyzing the rest of the market, we can see that just this past year, we’ve had a broad spectrum of crypto projects popping up across a wide range of markets. In particular, the DeFi and NFT space have seen tremendous growth and interest, resulting in a large boom of new projects in those niches. With this large growth, we have also seen a significant number of partnerships being founded. These partnerships often praise significant change that will ultimately benefit the investors. However, the reality is that some of these partnerships will fall through or are severely overstated, often at the expense of the investor.
Such scenarios can drastically tarnish the reputation of a project, which is considered your #1 asset in this space, leaving investors and community members disgruntled. Therefore, we believe through POP!’s unique solution, teams can substantially improve the relationship, and therefore respect, between a team and their community. Nevertheless, while it is certainly the responsibility of a team to try their best to develop a healthy relationship with their community, it’s vital to remember that it takes two to tango. A driven team combined with a community that takes an active role in driving adoption where possible, is the perfect formula for a long-term project! And we want to make sure, our community is on board.
So, how can we as POP! stakeholders (team + investors), propel POP! to the next level?
In the near future, we will be announcing our PopStars Ambassador Program (PAP) which will incentivize our community members to actively pursue MLP listings. In other words, those who introduce projects that end up creating an MLP and getting listed on our platform, will be financially rewarded! With that said, there will be some prerequisites to ensure the ambassador is educating the projects and making a valid attempt at onboarding them.
In order to maximize the effectiveness of such an “MLP-Hunting” experience, we will be providing you all with a POP! Starter Kit, that will have all the necessary information presented in a condensed and appealing fashion.
In the meantime, while we continue to build our platform and expand on our exciting milestones, we ask that our community members make sure to stay tuned for follow-up announcements!
And as always, keep POPpin’!
About POP!
POP! is a platform that allows 2 projects to objectively display mutual trust and commitment to each other, by locking their respective tokens together and creating a trustless Mutual Liquidity Pool (MLP). In addition, it grants POP! users the opportunity to provide single-sided liquidity, in the form of their favourite token, by matching them with another POP! user and adding their joint liquidity into the MLP.
Powered by Faculty Group, POP! aims to set a new golden standard with regards to partnerships, and how they are perceived in the digital asset ecosystem.
